A brand that means business.

Sharp Plow is a consulting firm that wanted to look and sound as sharp as its name. We built the identity — logo, palette, print kit and social assets — and a website to carry it.

www.sharpplow.com
Sharp Plow website
Industry
Branding & Website
Location
Consulting
Live since
[Launch date]
6
logo formats, navy and paper
4
print pieces, card to letterhead
5
social assets, ready to post
1
web design to carry it all

The problem

A serious firm, without a look to match.

Sharp Plow competes with much bigger consultancies. Without a consistent identity, every document, post and page was a fresh start — and nothing felt like them.

They needed a brand that made them look established, and a website that did the talking.

What we delivered

  1. 01

    A complete identity

    Logo system, colour palette and mark, with every asset exported and documented.

  2. 02

    The print kit

    Business cards, letterhead, invoices and an email signature that all match.

  3. 03

    A website in the same language

    A clean site built around the new identity, desktop and mobile.

The website

The copy

I write it. You approve it.

Branding is as much about the words as the look. We set a tone — clear, confident, uncluttered — and used it anywhere the firm speaks.

Tone of voiceFormal corporate speakClear, confident, no padding.
Logo lock-upClip-art and a generic fontA mark in navy, with the brass accent.
Homepage promiseAbout our servicesWhat Sharp Plow solves, up front.

Social media

A month of posts, ready to go.

Profile rewritten, highlights sorted, and posts drafted so the account doesn't go quiet after launch.

The launch share, sized for everywhere.
The new mark, in a square post.
LinkedIn banner — where the network lives.
Portrait post for the feed.
The X header, mark and all.

The brand kit

A standard to carry everything.

Primary logo
Primary logo
Primary logo · paper
Primary logo · paper
Secondary lock-up
Secondary lock-up
The mark
The mark
The mark · brass
The mark · brass
Colour palette
Colour palette

Print & stationery

From email signature to letterhead, all matching.

SP
“We went from a Word doc to a brand that looks like a practice. Clients noticed before we'd said a word.”
Sharp PlowConsulting firmSee the live site →

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