Small on purpose. Based in Hull.

I'm Nick Elwick, and upinaweek is a one-person operation: I design, write and build every site myself. The point of naming myself isn't vanity — it's so you know exactly who's accountable for your website before you spend a penny. Here's the story of how it started.

Pay an agency four figures and wait six weeks. Or lose your weekends to a DIY builder and end up with a site that doesn't say much.

I thought there should be a third option: tell someone what your business does, and get a proper website back, written for you, at a price that makes sense for a salon, a garage or a clinic.

It started with a nail salon in Hull whose bookings lived in her Instagram DMs. When the quotes came back at four figures with a six-week wait, I built her site in a week instead, wrote the words myself, and the enquiries started arriving on their own. That site's still live.

I've done the same thing ever since: one business, one week, one person doing the design, the copy and the build. No account managers, no jargon, no lock-in.